To do medical SEO, a practice or practitioner needs the following:
- An SEO-friendly website with a good user experience and healthy page load speed. Slow-loading pages frustrate users and lead to higher bounce rates — both of which hurt search rankings.
- A good number of quality links from other reputable websites. Called backlinks, links from other sites increase your own site’s authority.
- Local SEO, which targets a local geography. It lets practices and practitioners find local patients and manage their reputations on a local level with less competition.
- A good online reputation. Proactively managing your online reputation involves monitoring and addressing online reviews and feedback to maintain a positive brand image.